Terri has enjoyed a career in marketing and communications spanning more than 15 years. Her industry experience began first hand, working as a DJ for her college radio station. In addition to being on-air, she assisted with radio events and promotions. Her first “real” job after college was at American Fitness Center, a multi-unit health club chain based in Atlanta. She started in sales and worked her way up to area director, where she was responsible for overall sales, marketing, advertising and promotional events for the chain.
She left the health club business and became an account executive & public relations and events director at US Consulting Group, a full service sports and entertainment marketing company. While there, she signed Evander Holyfield on as a client. She then secured Holyfield to a three year endorsement with Head Sportswear, and later signed Head Sportswear on as a client as well. Terri was responsible for developing promotional events for Head Sportswear that showcased their signed athletes and promoted the brand. She also worked with BNA records and Lonestar the country band, and many others. In 1989, after learning the ropes of the industry and spearheading many successful events and campaigns, Terri founded C3 Marketing Group, a full- service advertising, public relations and events firm. Her and built her business primarily with hospitality clients –independently owned and operated restaurants, multi-unit, multi-concept restaurant companies, hotels, event facilities, spas and food, wine and jazz festivals. In 2006, Terri joined forces with Tammy Allen to create TD Entertainment.
Terri has developed and implemented public relations, advertising, marketing and promotional programs for accounts as varied as Lone Star Steakhouse, Buffalo’s Cafe, Renaissance hotels, BNA records, Smooth Jazz 107.5, Villa Christina, Doubletree Hotels, Evergreen Resort and Conference Center, Marietta Conference Center, Golden Dolphin Villas, and The 755 Club at Turner Field, to name a few. Terri obtained a BS degree in Marketing, with an emphasis on Advertising and Public Relations from Georgia State University.
